Top 5 Summer 2025 beauty trends

Summer 2025 is all about embracing playful, low-maintenance beauty with a touch of nostalgia and natural glow. From soft-focus lips to fruit-inspired nails, here are five of the top Summer 2025 beauty trends heating up this season.

Blurred lips: Effortless French-girl chic

The blurred lip trend continues to dominate, offering a soft, diffused look that’s both effortless and elegant. This technique involves applying lipstick to the centre of the lips and gently blending outward, creating a gradient effect reminiscent of a just-kissed pout. Maybelline Teddy Tint lipstick is a soft tint, that provides buildable colour. You can wear it sheer, blurred or even apply it to cheeks for a subtle flush of colour. It’s available in 10 shades and is meant to last for up to 12 hours.

Ghost blonde hair: Subtle sun-kissed highlights

For those seeking a low-maintenance hair colour, “ghost blonde” is the trend to try. This subtle and natural-looking shade blends faint blonde tones into darker blonde, light brown, or brunette hair, offering a soft, sun-kissed appearance. Think of it as subtle blond highlights or blonde balayage that is just a shade or two lighter then your natural hair colour. This will means less maintenance for you and it’s not as obvious when it starts to grow out.

Sunset Blush: A radiant Summer glow

The sunset blush trend combines shades of peach, coral, rose and gold to create a multidimensional flush, reminiscent of a the warm hues of a summer sunset. The look is a blend of blush and bronzer that helps create that golden glow you’d see on those long balmy nights as the sun slowly disappears. The trend started gaining popularity in 2024 and evolved from the popular sunburnt blush look.

Glossed lips: Shine and hydration

Glossy lips are making a strong comeback, offering a simple yet glamorous touch to any summer look. A single swipe of gloss can transition your makeup from day to night, adding a sexy sheen that’s easy to achieve. ELF Glow Reviver Lip oil comes in 12 varied shades to add a subtle tint of colour whilst keeping lips nourished and hydrated.

Fruit-inspired nails: Sweet and playful twist on colourful nails

Nail art takes a fruity turn this summer with designs inspired by favourite seasonal treats. Watermelon-themed nails, featuring vivid pink-red and green tones, capture the cheerful aesthetic of the fruit. Get the look literally with watermelon slices and seeds or abstractly through inspired colour palettes. Why not get some inspiration from designs like “Watermelon Shimmer” and “Fruity Tips” to show you how to get vibrant colourful nails this summer.

Summer 2025 beauty trends are all about embracing natural textures, playful colours, and effortless styles. Whether you’re experimenting with blurred lips or adding a fruity flair to your nails, these trends offer fresh ways to update your look for the season.

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