Shopping organic beauty? Here’s what you really need to know

Worried about microplastics in your favourite moisturiser or those heavy metals lacing your go-to shampoo? The products you are buying may not be organic beauty products.

Nowadays, potentially harmful contaminants are everywhere, including the cosmetics and beauty products we use every day. Your favourite brands may make bold claims as far as cleanliness and purity are concerned, but things can look a lot different when products are put under the microscope.

Endocrine disruptors, chemicals frequently found in health and beauty products, are particularly problematic. They’ve been linked to a host of health problems, including fertility issues, immune system disturbances, and some cancers. Fortunately, there are plenty of brands out there doing good work to bring consumers a wholly natural alternative. Below, we’ve compiled some tips to help you make the right choice when looking to shop for organic beauty products.

Organic beauty and wellbeing: A growing market

There’s a growing appetite for organic beauty products among consumers, with the market expected to be worth almost $45 billion by 2030. Customers are looking for more sustainable choices, greater transparency, and an altogether cleaner product. Key concerns are ethical manufacturing processes, environmentally-friendly packaging, and, of course, all-natural ingredients. Ticking off every box on that list can be a challenge, but by no means impossible, with some product categories better served than others.

Organic skincare

Many serums, moisturisers, and other skincare staples used to boast labels rife with genetically modified ingredients, endocrine-disrupting parabens, and synthetic fragrance. Today, it’s becoming increasingly easy to find organic skincare options that embrace a more natural approach.

If you’re skin is particularly sensitive and you’re prone to allergies, you’ll want to avoid anything with parabens. Synthetic fragrances should also be avoided. Instead, focus your search on organic beauty products rich in natural ingredients like soothing aloe vera and jojoba oil. If it’s exfoliating action you’re after, products packed with glycolic acid also pass the organic-friendly test.

Fragrance and antiperspirant

Finding natural fragrance used to be a challenge. Now, many leading brands offer organic alternatives to their usual product line-up, helping you avoid harmful chemicals like parabens and propylene glycol, which can both cause skin irritation.

Worried that these all-organic sprays won’t deliver the same antiperspirant performance you’re used to? Think again. Deodorant without aluminium is readily available nowadays, with antiperspirant ingredients like arrowroot and baking soda are effective alternatives for keeping sweat at bay.

Shampoo and haircare

If your delicate hair demands only the best, it’s time to ditch those shampoos and conditioners packed with harmful additives and treat your locks to a more gentle alternative. As a rule, you’ll want to avoid anything containing harmful ingredients like sulfates that can strip your hair of its natural oils and parabens that can disrupt hormone balance. Instead, go for labels boasting ingredients like shea butter, which helps your hair lock in moisture, apple cider vinegar to balance out pH levels, and essential oils to bring some much-needed fragrance.

It’s easy to go organic

Whether you’re looking to make a single swap or replace your entire personal care inventory, it’s never been easier to embrace an all-natural approach to taking care of what matters most. When shopping for your go-to staples, avoid red-flag ingredients like parabens and propylene glycerol and reach for organic beauty products enriched with nourishing alternatives like glycerin, essential oils, and plant extracts.

Simply replacing just one thing can have significant effects on your health, resulting in more balanced hormone levels, fewer allergy symptoms, and less skin irritation.

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