As technology made visibility more attainable than ever, a new family of social media influencers began to change social conventions in the beauty industry.
Social media has inverted the rules of the game. However, this isn’t a total change.
Some social media influencers don’t get to places of prominence “organically”, as it were, and are funded in their rise to a state of influence.
The “new” celebrities are now social media influencers. Some come to prominence organically.
A lot of them use niche apps to process photos or videos, and some make apps popular just as they do certain clothing and makeup brands.
The right app can throw two hours’ makeup on a person with the tap of a screen, and that picture might go viral.
Businesses in the beauty industry are leaning on social media influencers. If you can learn to use trending apps and build a following, you can see your own influence rise.