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5 tips on how to become a beauty entrepreneur

Want to be the next Huda Kattan? My latest guest post gives you all the information you need to discover if you have what it takes to be a beauty entrepreneur. It’s time to get your thinking caps on!

5 tips on how to become a beauty entrepreneur 1

As with any private business, if you want to be successful as a beauty entrepreneur, you need to be at the top of your game. Whilst you don’t have to be a genius you should have a good business knowledge with an eye for the trends and of course a good product or service to sell. Finally, but most importantly you to succeed as a beauty entrepreneur you need to be passionate about what you do.

If you are considering starting this type of business, here is how to turn it into reality (and a great one at that):

Be visible among your competitors

From the very start, you need to make sure your business stands out amongst the rest – what is your unique selling point? Make sure you do customer research – you need to get your customers’ feedback because they are the ones who’ll help you improve your services and offer something unique. That’s how you’ll get noticed and attract more customers. Your research will also help you identify what is missing on the local market – there may be 10 other beauty salons but if you identify what all of them are missing, you’ll be the first one to offer that type of service or product.

Social media is a way to do customer research – a social media platform like Twitter and Instagram can help you get in touch with potential customers, as well as with people offering similar services.

Ultimately you need to realise that running a private beauty business is not a 9-to-5 job. You will have to be constantly available to your customers in order to be better than others in the same niche. If you are not available to a customer when they want you, be sure they will turn to another salon and become their loyal customer if their open when you’re not.

follow current trends to succeed in the beauty industry

Always follow current trends

Never allow yourself to fall behind when it comes to knowing the current trends and which beauty products are flying off the shelves. Read the latest beauty magazines or online articles about the latest improvements in the beauty industry and do your best to keep up with them. If you relax too much, you’ll wake up one day and realise you have been put aside, forgotten and seen as a business that offers outdated services. For example, trends like integrative skin care and contouring makeup are the latest hype and any beauty entrepreneur who doesn’t include it in their services will soon start losing profit.

Whilst it’s vital that you keep up with the latest trends, make sure you don’t follow them blindly just for the sake of it. Make sure you stay true to services you are wholeheartedly committed to as this is what will keep you alive in the competitive beauty industry.

Hire quality staff

Having reliable and skillful employees is vital to developing a successful business. Everybody should have solid knowledge in the specific area they’re working in, starting from you. If you want the best possible education when it comes to the beauty industry, consider attending a business and beauty college. It will provide you with not just insight into the beauty industry but it will also teach you how a private business works, preparing you for the challenges ahead. When it comes to looking for staff, you can ask them to complete a trade test so you find the most appealing applicants. You can also consider taking staff still in training, however bear in mind they will still require further training. In general, they will need a two-year training course to ensure they are fully skilled in their relevant beauty field.

offer solutions to your customers

Offer a solution to your customers

If you identify the most frequent or the biggest problem your potential customers have, discovering a solution will have an enormous effect on your beauty business. Being innovative in this industry is a desirable trait. Think hard about the ways you can make your customers’ lives easier and how you can help them feel better. Every industry has enough space for improvement and the secret is to get there first with a creative solution.

Be prepared for the first year

The first year is always the hardest one. You are still learning and making mistakes, which is perfectly okay. That’s why you need to surround yourself with reliable advisors – your personal board of advisors. This can be anyone close to you from your friends to your family. They will help you get a fresh perspective and make it easier for you to be aware of your mistakes. You can’t do it all alone.

Final comment

The beauty industry can be ruthless. When you start your own beauty business you need to get into it well-prepared. Go through every step carefully and surround yourself with the right people. That is the formula for success.

Guest post by Nina Simons

how to start your own beauty business
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