Is Maybelline The Falsies Surreal mascara the new viral sensation?

Maybelline Sky High mascara was a viral sensation on social media.

[{"selector":"#anim-d93e35a4-7e24-40a1-8cb0-fefb9880c3a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dec9dc5c-1343-483c-8e1f-b01e2e703dcd","keyframes":{"transform":["translate3d(0px, -100.05217%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a439fc79-1932-4ffe-bb64-ea1641766012","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c16aa117-a3cf-4537-847f-81db42aebe54","keyframes":{"transform":["translate3d(-128.03031%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

Maybelline's new release, The Falsies Surreal mascara, aims to create a false lash effect.

[{"selector":"#anim-b95a9075-59c6-4169-8484-4f0853d3a109","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a46533fb-2016-4cb4-995a-5bb1e409c281","keyframes":{"transform":["translate3d(0px, -100.0557%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-568af83f-3e3e-4853-b539-36ab6116569a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a2e5600-4012-489e-88e8-c192874eb3fb","keyframes":{"transform":["translate3d(-129.62964%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

The mascara comes in a cute lilac and silver tube with a modern design.

[{"selector":"#anim-2dbd2b4b-dfe6-468d-9ef0-b67d74abb10c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-281a1d92-9d1e-4c46-a0d2-457bf190412a","keyframes":{"transform":["translate3d(0px, 98.17889%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33c14e81-007d-43a7-b8d4-7557d38cb20a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d847d85-ac0a-4b08-8d43-971ca7563dec","keyframes":{"transform":["translate3d(-125.08591%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

It uses hybrid fibre lash technology to add 36x more length and 10x more volume.

[{"selector":"#anim-47d6781d-0ff5-4e3c-aaba-009d40444690","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c2504ed-2caa-476e-8c62-bd7ba55ee951","keyframes":{"transform":["translate3d(0px, -100.05241%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65468dd8-53c1-488f-8c27-f9c6194a79e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6acda667-c09b-45ab-a88f-96d203a96054","keyframes":{"transform":["translate3d(-124.23208%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

The mascara contains fibres of different lengths to lengthen lashes.

[{"selector":"#anim-b4e00004-5964-476b-bddb-e2172319b9f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d0ade62-fb47-4824-9cb3-a71371294f8c","keyframes":{"transform":["translate3d(0px, -100.05317%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46080fd8-0dd5-4186-b60b-ada86260413d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f20402f-074f-4d25-ba66-35bc9ae8a4b3","keyframes":{"transform":["translate3d(-130.11152%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

Lash oils in the formula help to take care of your lashes.

[{"selector":"#anim-3df1ee6e-ed86-4fe3-8c53-0fe215325edd","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8effe552-ad0f-437c-9c81-a07040bb7ed6","keyframes":{"transform":["translate3d(0px, 100.04497%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12c0d0d9-ab5a-42e7-8cc0-191974844959","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-415d6a43-f974-426c-9a4f-284ea8ece8dc","keyframes":{"transform":["translate3d(-123.85964%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

The mascara has a unique helix twist plastic brush to capture every lash.

[{"selector":"#anim-f65bdba7-241d-4fa7-963c-f381a324667f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2449714-8ca7-4058-96bf-9a4d16e796a3","keyframes":{"transform":["translate3d(0px, -100.05317%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f18bd67c-2944-4c7e-96c2-563891496467","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd66382a-aaec-4f71-a955-3d54270325aa","keyframes":{"transform":["translate3d(-126.7658%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

The formula is neither too wet nor too dry, making it comfortable to wear.

[{"selector":"#anim-2264bce9-c879-4d49-9a53-26e337be6050","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f44cad1e-37ba-4d21-9a8d-dce905b4dd0e","keyframes":{"transform":["translate3d(0px, -100.05168%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d00da14b-304f-4a79-a9d2-54ead9571017","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6bf0489-5afe-439c-85ff-c9ef9d68566d","keyframes":{"transform":["translate3d(-122.55893%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

It provides length, volume, and fanned-out lashes without clumping or smudging.

[{"selector":"#anim-9716ae0f-99e2-497f-a4be-1c92457936a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-963444a8-f4f1-4b0d-8c2b-fb30fd5c3be2","keyframes":{"transform":["translate3d(0px, 100.04698%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ef763a2-b40e-4106-a7be-f0dc83edde9c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec82846c-6cc2-4016-aa43-fabe3094c0de","keyframes":{"transform":["translate3d(-122.10526%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

SWIPE UP FOR MORE

[{"selector":"#anim-97246030-938a-42d8-99fe-bc4e67e6da2e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-9.8268099521473%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d634e2f9-4a5c-42c6-a77a-366198a72a43","keyframes":[{"offset":0,"transform":"translate3d(0, -375.84549%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -105.687751788%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -35.930828844%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -13.492853091%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -5.863189643999999%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":2500,"fill":"both"}] Swipe Up